Sharper Insights Announces Company Rebrand to Vital Connections

For Immediate Release New Brand Reflects the Company’s Mission to Connect Marketing Researchers with Healthcare Professionals Toronto – Sharper Insights, the leading marketing research recruiter of healthcare professionals in Canada announced the business has been rebranded to Vital Connections. The new corporate name is designed to better reflect the company’s services and relationships with clients, […]

Learn the Language of Respectful Health and Medical Research

Language evolves. What was once acceptable, or even polite, is no longer appropriate. In fact, the Special Olympics ran a campaign called #NoGoodWay which aimed to end the use of the R-word (retard) in everyday conversation. You can watch one of their ads here. Data collection tools, such as screeners, questionnaires, discussion guides, and interviews […]